how to start a blog

How To Start A Successful Blog And Get Your Side Hustle Going

2020年2月更新。如果让我想想我创办KSB以来经常被问到的问题,有两个特别突出。第一个问题是“这是哪里?”我Instagram上的照片总是被问到这个问题。第二个是一系列关于博客的问题。在今天的文章中,我将分享一篇关于如何开始一个成功的博客的详细文章。它充满了实用的建议来帮助你从今天开始做副业。

Before we dive into how to start a successful blog, do you know why you want to blog? Do you know what you want to blog about?

为你的品牌建立一个良好的基础是至关重要的。Before you think of doing anything else, check out myguide on building your brand foundation.

How To Start A Successful Blog And Get Your Side Hustle Going

A detailed guide on how to start a successful blog for any niche. It's got all the tips and practical advice you need to get your side hustle started today.

建立你的网站——免费还是付费?

Here is where you decide whether you are going to start with a free website or purchase your domain name.

Personally, I chose to purchase mine which is www.getoye.com. This means that I own that domain name for my little space on the Internet.

如果你的博客是一种爱好,那么先从一个免费网站开始是个不错的主意。There are free websites onBlogger&WordPress.

如果你想把你的博客作为一项业务,我建议你购买你的域名并支付托管费用。

The reason is that if you want to transfer and upgrade down the line, it can be a hassle. It’s best to build the foundation from day one to save your future self extra work.

How to set up hosting

I have used Bluehost to purchase my domain and host my website since day one.

Now I am a BlueHost affiliate which means I receive a commission for each sign-up, but the cost remains the same to you (legally you have to disclose all partnerships – you will get used to writing your disclaimer!)

I have no complaints at all about their services. Everything is very straightforward and easy to follow. This is a huge blessing if you are like me and have no idea where to start.

All you need to do is head over to their websiteor click the banner below, then click the big green ‘get started now’ button.

In the next screen, you select the package that you want to purchase from the options available.

It will then lead you to the screen where you will select the domain name that you want to purchase.

how to start a successful blog

After you have the perfect domain name for your blog organized, you just need to enter in some of your details.

我将发布一些截图,但遵循提示是非常容易的。

How to start a blog

How to start a blog

How to start a blog

How to start a blog

BOOM! You have just created your blog. Well, there’s still a little bit to go but you’re now well on your way.

Start designing your blog

In 2017, BlueHost changed the process so now when you sign up you automatically get WordPress installed.

这是一个了不起的升级,因为当我开始你必须有两个独立的帐户。

Once you’ve set up your BlueHost account, you can log in to WordPress to start creating.

仪表盘是所有奇迹发生的地方。

这篇文章不够长,不足以通过所有细节得到一切设置。

However, I recommend playing with it until you get your blog the way you want it. There are tutorials for everything on YouTube and blogs.

你可以雇佣帮助为你设计主题,购买Etsy的模板或使用免费的模板可用。

I have been doing it myself since day one and BlueHost makes that easy. I use a theme from the themes available on the customization tab of the dashboard.

One piece of advice with the themes is to always check them after updates. I checked my site one day to find that it had done an auto-update and completely ruined my website.

Everything was bright pink with broken links and random boxes of text all over the place. What followed was a frantic ‘I need to fix this’ phase.

How to start a successful blog

Start creating content

现在是开始处理内容的时候了。

My number one piece of advice here is to write with freedom in a way that provides VALUE to your audience.

你能做的最糟糕的事情就是试图适应一个模子,就像其他人一样——没有人能够以那种方式与你联系。

写下你觉得重要的、有意义的、有用的、有趣的、有教育意义的、有趣的和/或任何你觉得对的东西。

Write in your voice and always consider ‘how is this useful for my audience? how do they benefit from reading this?’

As far as scheduling, the main thing to remember is that quality is better than quantity.

You will find that readers generally like consistency. People like to know when to expect to hear from you so try to keep to a schedule if you can.

即使一开始只是一周一次。

On the left sidebar go to ‘Posts’ -> ‘Add New’ then let your words flow onto the screen. It’s self-explanatory and user-friendly.

Social media and promotion

Believe it or not, I hardly ever used social media before I started my blog. Now I can’t imagine not posting updates.

It is definitely something that I learned to love through blogging.

它们都有不同的用途,所以很难说哪一种最适合你。

If you are really interested in growing your blog, thenPinterest是必须的。它是博客的主要推荐来源之一,尤其是那些有女性读者的博客。

Instagram是一个最适合品牌建设的视觉平台(而不是推荐流量)。

Twitteris good for short updates and conversations with your audience.

Snapchat is good for showing the behind the scenes of your blog.

Facebookis a good place to share links to your work & share your work in related groups when permitted.

如果你不确定从哪里开始,那么最好选择更少的平台,让你花更多时间。所以,如果你对社交媒体有点不知所措,那就从一个Pinterest账户开始,或者一个Instagram账户,从那里开始成长。

Just remember that it’s important to share your work.

I know self-promotion feels uncomfortable to a lot of people but there are others that can benefit from your voice. They just need to opportunity to hear it.

How to start a successful blog

What to research when you start a blog

Make sure you schedule time for research in your weekly to-do list. Even if it’s just an hour.

For all your reading, Pinterest is really helpful.

现在开始一个“博客灵感”板可能是值得的,你可以把你所有的研究文章钉在那里。Feel free to check outmine对于一些想法。

If you’re not sure where to start, here are some topics to start looking into:

SEO (Search Engine Optimization)搜索引擎优化是最重要的研究如何开始一个成功的博客。这就是如何创建在谷歌中排名靠前的内容。

Make Traffic Happenis a good source. They have a helpful Facebook group too.

Social media strategies –Look up what strategies work best for each of the platforms and how to maximize them.

How to build an e-mail list –电子邮件列表是非常重要的,因为如果一个社交媒体平台消失了,你仍然有办法联系你的听众。

I useMailChimpfor my monthly newsletters which is awesome. It’s worth looking into how to set one up and how to create a good newsletter.

Useful plugins for your website– Plugins are kind of like apps that you add to your website that help things run better. It’s a good idea to look up what is best for the kind of functions you want your website to offer.

从一个安全插件(垃圾邮件保护),SEO(我用Yoast),和一个可分享插件(添加那些按钮让人们分享你的帖子)开始。

How to write开始阅读关于如何有效地写文案(标题,博客文章等)的营销技巧是个好主意。

同时,开始练习,这样你就能找到适合自己的方法。

What accounts to create when you start a blog

这里有一些网站可以查看和注册。

Google Analytics-将您的网站链接到谷歌Analytics。这样你就可以获得访问你网站的观众的有用数据。

你将能够使用这些数据去理解你的用户,并能够创造出与他们相关的内容。

Stats will be helpful in your negotiations with businesses.

CanvaCanvais an amazing website where you can design your images for Pinterest, YouTube thumbnails and other graphics.

It’s really easy to use and I don’t know where I’d be without it. They have a paid option but I still use the free account.

MailChimp– I useMailChimpfor my e-mail list and it’s very easy to use. It’s free at first but as your e-mail list grows you need to pay per email.

Tailwind-这不是免费的。这可能是值得的投资(每月15美元),特别是如果你开始写博客时是全职工作。

Tailwindis a scheduling tool that you can use to schedule Pins to Pinterest and tweets to Twitter.

Adsense– As far as monetization goes, I recommend taking it slow with affiliates until you know what your niche is. Only stick to products you would use.

It’s better to say ‘no‘ to a brand than lose the trust of your audience. I turned down a watch brand just this week because I would never buy their watches).

Amazon Affiliates是一个很好的,可以让你推荐产品。

I recommend setting up a Google Adsense account from the start. Place one ad on each page. You never know which of your blog posts get a lot of visitors. If they do, it’s better to have them already set up with ads to bring you a little income.

Keysearch– This an SEO tool that will allow you to figure out which keywords are best to use for your site so you can rank on Google.

Make sure you connect with others

I have shared the technical tips on how to start a successful blog, but networking is also key.

通过评论其他博主的帖子和他们建立联系——即使只是打个招呼,让他们知道你欣赏他们的工作。

一旦你开始了你的博客之旅,你就会意识到这需要付出多少努力,一条好的评论能让你的一天变得多么美好。被人欣赏总是好的,所以从欣赏别人开始吧。

It’s a great way to make blog buddies and who knows what sort of friendships, business partnerships or opportunities may develop in the future.

How to start a successful blog

I know this has been a big post and maybe it’s a lot to soak in. But, I hope I have broken it down into some manageable steps to help show you how to start a successful blog.

Further reading:

Want all the insider tips to set up the rest of your blog?Download my No BS Guide For Starting A Blog here这将把整个过程分解成易于遵循的步骤。

It’s got everything from branding and technical set ups, to monetizing, working with brands, and my most used spreadsheets so you can be up and running with valuable content and a diverse monetization strategy as soon as possible!





Photos of me in ‘my office’ are courtesy of the talented, Musashi 671 Photography.

4 Comments

  • Jessica March 5, 2016 at 5:18 pm

    Love it. I made the mistake of starting with Weebly instead and now I’m trying to transfer over.

    Reply
    • Katie Mac March 7, 2016 at 5:19 pm

      Ahh yeah, it seems like it would be a big process but worthwhile! Good luck!

      Reply
  • K R Gilmore October 18, 2016 at 4:18 pm

    Great tips! It certainly makes the process seem less confusing they way you have it laid out. Thanks for sharing!

    Reply
    • Katie Mac October 20, 2016 at 4:43 pm

      Thank you so much for stopping by and I am so glad you enjoyed the post. That means the world!

      Reply

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